The competition in our industry come in several forms and through various outlets:

1. The most significant competition is the basic AM/FM Christian radio stations that are available to the general public via the common outlets such as a car radio, house radio, and even the online versions of the stations, which play the same days broadcasts, just via the internet. The AM/FM stations have strict limitations in what they can do and say as an organization. Our key advantage in competition with AM/FM broadcasts are is our freedom to govern and run our station as we well please. We are not regulated by any outside agency, which allows our organization to speak more freely regarding issues and circumstance that we feel demand our attention without facing any repercussions from regulators. Also as an independent organization (in regards to regulators) we can approach alliances, vendors, and channels on a confidential bases, gathering information and making initial contact in ways that AM/FM stations are not able to.

2. Satellite Radio is a growing phenomenon, with individuals and genres seeking to be heard, through any means possible. The development of this kind of media is an increasing trend as the stations are owned and highlighted by the presence of celebrities and expert who headline the stations. The evolution of stations of this nation are significant to the other organizations in our industry as a vast majority of new cars, trucks, and SUVs are built with the satellite radio feature being a standard application in the vehicle, while designing them to be mobile and in some cases also maintaining a paralleling online site. Our major advantage as it pertains to satellite radio is the fact that there is a monthly fee charged to the subscribers, and the initial cost of the hardware as well as instillation.

3. Online radio has become a vastly popular, especially in the US and Europe. In terms of the online radio audience, the number of regular listeners has grown to 20 million in 2004, exceeding 10 percent of the estimated U.S. Internet population of 189 million. Almost half have tuned in for the first time in the last year. Meanwhile, the overall audience (measured in cumulative unduplicated total audience) has increased 40 percent from 2003 to 2004. At the forefront of that increase are the top five online radio sites: AOL, Yahoo, Live365, Musicmatch, and Virgin Radio, all of which recorded audience growth in the last year. Some of the newcomers appear to have migrated over from traditional radio broadcasts, which have recorded diminishing listener numbers across all age categories since 1998. The largest losses have been in the 18- to 34-year-old age group -- the same demographic that comprises the bulk of new online radio listeners. The report also suggests that while 2,250 local stations have experimented with simulcasting their regular content online, to succeed online such broadcasters will likely have to team with a major portal.